A footballing deepfake: how Bruno Fernandes fell victim to an unlicensed betting operator

A footballing deepfake: how Bruno Fernandes fell victim to an unlicensed betting operator

Photograph: Ryan Pierse/Getty Images View image in fullscreen QH88 produced a strikingly realistic AI-generated video of the Manchester United captain Bruno Fernandes. Crests of famous clubs and ­photographs of star players are routinely used to promote brands that could not care less about image rights and trademarks, because these operators know any kind of enforcement is impossible.

Source: The Guardian

Indexed: Sun, 05 Jul 2026 20:25:14 UTC

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