Leagues, teams and media networks are increasingly meeting younger fans on social media as platforms like TikTok, Roblox and YouTube capture most of their time. The five-game series between the Knicks and the San Antonio Spurs generated "15 billion views and counting on social media, the most ever for an NBA Finals and nearly triple the previous record set in 2025,".
Source: CNBC
Indexed: Thu, 25 Jun 2026 11:25:26 UTC
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